Back-to-School Campaign for
The Undie Chest
A comprehensive case study showcasing my role as Content and Communications Manager at a nonprofit organisation dedicated to donating underwear to Title 1 Schools across Arizona.
Overview
A multi-purpose campaign to drive individual donations and engage retail partners in support of underserved youth returning to school.
Objectives
Collect donations to provide Title 1 students with essentials and engage retail partners to donate overstock and returns, or run a drive in their store.
Goals
Raise $10,000 for the purchase and distribution of new underwear and collect 5,000 pairs of underwear + socks. Serve two districts across Arizona.